The current sponsors are Whyte & Mackay who succeeded Holsten having signed a three-year contract to support the event in October 2007. The prize fund will rise from £265,000 to £340,000 in 2008 - with the guaranteed minimum of £20,000 (previously £15,000) for each player that qualifies. The top prize of £100,000 matches the prize of the 2008 PDC World Champion. Premier League Darts after being awarded a wildcard for 2010.
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